Podcast CPM Revenue
Revenue = (downloads / 1000) × CPM × ad slots.
Result
Revenue / episode
$500
Monthly $2,000 · annual $24,000.
- Downloads / ep10,000
- CPM$25.00
- Ad slots2
- Revenue / ep$500.00
- Episodes / mo4
- Monthly$2,000
- Annual$24,000
Step-by-step
- Revenue/ep = (downloads / 1000) × CPM × slots = 10 × 25 × 2 = $500.00.
- Annual = monthly × 12 = $24,000.
How to use this calculator
- Enter download count + CPM + ad slots.
- Episodes per month for monthly view.
About this calculator
Podcast monetization scales with downloads × CPM (cost per mille = per 1000 listens) × number of ad slots. Pre-roll (start of episode): $15-25 CPM. Mid-roll (during): $25-40. Programmatic ad networks (Spotify, Acast): lower CPM but easy. Direct sponsorships: 2-3× CPM but require sales work. A 10k-download show with 2 mid-rolls at $30 CPM earns $600/episode.
Frequently asked
CPM: paid per impression. CPA: paid per action (e.g. visit, signup). Most podcast deals are CPM but premium shows negotiate hybrid.
Related calculators
CAC vs LTV Ratio
LTV / CAC ratio. Healthy SaaS: 3:1+; under 1:1 burns money.
Conversion Rate Needed for Target Revenue
Conv % = target revenue / (visitors × avg order value).
Email List Campaign ROI
Sends × open rate × CTR × conv × AOV → revenue. Compare to send cost.
Subscription Cancellation ROI
Recouped = monthly savings × months you keep it cancelled.
Cloud Storage Cost Comparison
Compare AWS S3 / B2 / R2 / Glacier monthly + retrieval costs.
Video Render Time Estimator
Render time = (duration × frames/sec × complexity) / machine speed.