Email List Campaign ROI
Sends × open rate × CTR × conv × AOV → revenue. Compare to send cost.
Result
Campaign revenue
$1,125
18.8 purchases · ROI 350%.
- Sends50,000
- Opens12,500 (25.0%)
- Clicks375 (3.0% of opens)
- Purchases18.8 (5.0% of clicks)
- AOV$60
- Revenue$1,125
- Cost$250
- Profit$875
- ROI350.0%
- Revenue per send$0.0225
Step-by-step
- Funnel: 50,000 sends → 12,500 opens → 375 clicks → 18.8 buys.
- Revenue = purchases × AOV = 18.8 × 60 = $1,125.
How to use this calculator
- Enter list size + funnel rates.
- AOV from store.
- Cost from ESP + creative.
About this calculator
Email is the most ROI-positive marketing channel for most businesses ($36-42 per $1 spent industry-wide). Typical funnel: 20-30% open rate (varies by industry, list quality), 2-5% CTR of opens, 2-5% click-to-buy conversion. Healthy revenue per send: $0.10-1.00. Underperforming lists below $0.05 — issues are usually list quality (old subscribers) or content fit.
Frequently asked
Open rate: retail 18-22%, B2B 22-28%. CTR (of opens): 2-5%. Conversion of clicks: 2-7%.
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