Email List Campaign ROI
Sends × open rate × CTR × conv × AOV → revenue. Compare to send cost.
Result
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How to use this calculator
- Enter list size + funnel rates.
- AOV from store.
- Cost from ESP + creative.
About this calculator
Email is the most ROI-positive marketing channel for most businesses ($36-42 per $1 spent industry-wide). Typical funnel: 20-30% open rate (varies by industry, list quality), 2-5% CTR of opens, 2-5% click-to-buy conversion. Healthy revenue per send: $0.10-1.00. Underperforming lists below $0.05 — issues are usually list quality (old subscribers) or content fit.
Frequently asked
Industry benchmarks?+
Open rate: retail 18-22%, B2B 22-28%. CTR (of opens): 2-5%. Conversion of clicks: 2-7%.
Apple Mail Privacy Protection?+
Inflates open rates (auto-opens for users). CTR is more reliable metric.
How to grow open rates?+
Better subject lines, better sender reputation (warm IP, clean list, double opt-in), segmented sends.
When does email beat ads?+
Almost always for retention. For acquisition: ads (Google, Meta) are usually faster despite higher CAC.
Send cost?+
Mailchimp ~$0.005/send + creative. SendGrid ~$0.0008/send + dev time. Klaviyo ~$0.01-0.02 + e-commerce features.
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