Conversion Rate Needed for Target Revenue
Conv % = target revenue / (visitors × avg order value).
Result
Required conversion %
2.500%
1,250 orders/mo from 50000 visitors.
- Target revenue$100,000
- Monthly visitors50,000
- AOV$80
- Orders needed1,250
- Conversion %2.5000%
- BenchmarkAchievable
Step-by-step
- Orders = revenue / AOV = 100000 / 80 = 1,250.
- Conv = orders / visitors = 1,250 / 50000 = 2.500%.
How to use this calculator
- Enter target monthly revenue.
- Current visitors + AOV.
- See if needed conv is achievable.
About this calculator
E-commerce average conversion rate is 2-3% across industries. Top 10% e-commerce: 5%+. Niche / specialty: can hit 10%+. SaaS landing pages: 5-15% sign-up; trial-to-paid 15-25%. To hit revenue target with constant traffic, you need that conv %. If unattainable: drive more traffic, raise AOV, or improve conversion (better UX, social proof, pricing).
Frequently asked
E-commerce: 2-3% avg. SaaS landing: 5-15%. B2B lead gen: 1-5%. Mobile apps: 0.5-1.5%.
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