Conversion Rate Needed for Target Revenue

Conv % = target revenue / (visitors × avg order value).

Inputs

Result

Loading calculator…
—

General calculation reads

Amazon affiliate
How Not to Be Wrong
Jordan Ellenberg - math thinking
Shop on Amazon
The Joy of X
Steven Strogatz - accessible math
Shop on Amazon
Scientific calculator (Casio fx-991EX)
Shop on Amazon

As an Amazon Associate we may earn from qualifying purchases. This does not add cost for you.

How to use this calculator

  • Enter target monthly revenue.
  • Current visitors + AOV.
  • See if needed conv is achievable.

About this calculator

E-commerce average conversion rate is 2-3% across industries. Top 10% e-commerce: 5%+. Niche / specialty: can hit 10%+. SaaS landing pages: 5-15% sign-up; trial-to-paid 15-25%. To hit revenue target with constant traffic, you need that conv %. If unattainable: drive more traffic, raise AOV, or improve conversion (better UX, social proof, pricing).

Frequently asked

Industry benchmarks?+
E-commerce: 2-3% avg. SaaS landing: 5-15%. B2B lead gen: 1-5%. Mobile apps: 0.5-1.5%.
How to improve conv?+
Faster page load, simpler checkout, social proof, urgency, better images, mobile optimization. Test changes with A/B.
AOV impact?+
Doubling AOV halves required conversion %. Bundling, upsells, premium tiers raise AOV.
Traffic vs. conv first?+
Generally fix conversion first (cheaper than buying more traffic). 1% conv vs. 3% means same revenue with 1/3 the traffic.
Seasonal variation?+
Holiday e-commerce: +20-50% conv vs. baseline. Plan capacity + ad spend around peaks.

Related calculators

CAC vs LTV Ratio
LTV / CAC ratio. Healthy SaaS: 3:1+; under 1:1 burns money.
Email List Campaign ROI
Sends × open rate × CTR × conv × AOV → revenue. Compare to send cost.
Podcast CPM Revenue
Revenue = (downloads / 1000) × CPM × ad slots.
Subscription Cancellation ROI
Recouped = monthly savings × months you keep it cancelled.
Cloud Storage Cost Comparison
Compare AWS S3 / B2 / R2 / Glacier monthly + retrieval costs.
Video Render Time Estimator
Render time = (duration × frames/sec × complexity) / machine speed.

More tools you might like

Hand-picked tools that pair well with this one — same audience, same intent.

Podcast CPM Revenue
Calc

Revenue = (downloads / 1000) × CPM × ad slots.

Email List Campaign ROI
Calc

Sends × open rate × CTR × conv × AOV → revenue. Compare to send cost.

CAC vs LTV Ratio
Calc

LTV / CAC ratio. Healthy SaaS: 3:1+; under 1:1 burns money.

Video Render Time Estimator
Calc

Render time = (duration × frames/sec × complexity) / machine speed.

Cloud Storage Cost Comparison
Calc

Compare AWS S3 / B2 / R2 / Glacier monthly + retrieval costs.

Target Heart Rate Calculator
Health

AHA target heart rate range (50–85% of max) for general cardio fitness.