Press Kit Template (One-Pager for Journalists)
A one-page press kit (media fact sheet) for journalists — company overview, at-a-glance facts, leadership, key facts/milestones, media contact, and brand-asset links.
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PRESS KIT — Northwind, Inc. Reporting that takes minutes, not days. AT A GLANCE Founded: 2021 HQ: Denver, CO Website: www.example.com Size: 45 employees · 1,200+ customers ABOUT Northwind builds analytics software that turns raw business data into shareable dashboards in minutes. Founded in 2021, the company serves small and mid-market teams who need answers without a data team. Northwind is privately held and backed by leading SaaS investors. KEY FACTS - Founded 2021; profitable since 2025 - 1,200+ paying customers across 18 countries - Processes 4 billion data points per day - Named to the 2026 SaaS Rising 50 - Raised $12M Series A in 2024 LEADERSHIP Alex Rivera — Co-founder & CEO Jordan Kim — Co-founder & CTO Sam Patel — VP Marketing MEDIA CONTACT Press Team · press@example.com · +1 (555) 123-4567 BRAND ASSETS (logos, headshots, screenshots) Logo pack (SVG/PNG): https://example.com/press/logos.zip Leadership headshots: https://example.com/press/headshots.zip Product screenshots: https://example.com/press/screenshots.zip For interviews, additional assets, or fact-checking, contact the media contact above. Boilerplate and facts may be quoted directly.
About this template
A press kit (or media kit) is a one-page reference that makes a journalist's job easy — and the easier you make it, the more likely and more accurately you get covered. The whole document is built around answering, fast, the questions a reporter on deadline actually has: what does this company do, how big is it, who runs it, what are the verifiable facts, and who do I call? The pieces that earn their place: a tight **tagline** and **boilerplate** paragraph the reporter can quote or paraphrase verbatim (write this once, use it everywhere); an **at-a-glance** block (founded, HQ, size, website) for the basic facts; **key facts/milestones** as scannable bullets with real numbers, because specifics ("4 billion data points/day," "1,200 customers in 18 countries") are what make it into stories; **leadership** names and titles (with correct spelling — reporters copy these directly); a **media contact** who will actually respond quickly; and links to **brand assets** (logo pack, headshots, product screenshots) so the outlet can illustrate the piece without chasing you. Two rules: keep every fact **accurate and current** — a press kit with a stale customer count or an old funding figure undermines trust and can be embarrassing if quoted — and keep it to **one page**, with everything else linked. Host the downloadable assets (logos in SVG and PNG, high-res photos) at a stable URL and put those links in the kit. Update the kit whenever a number changes or a milestone lands, and treat it as the canonical source reporters and partners pull from.
When to use it
- Giving journalists a fast, accurate reference about your company.
- Launching, fundraising, or responding to press interest.
- Providing boilerplate, facts, and logos partners and writers can reuse.
- Maintaining a canonical "about us" fact sheet.
What to include
- Company name, tagline, and a quotable boilerplate paragraph.
- At-a-glance facts: founded, HQ, size, website.
- Key facts/milestones with real numbers.
- Leadership names and titles (spelled correctly).
- A responsive media contact and links to brand assets.
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