eBay Item Description Template
An eBay item description worksheet — a keyword-rich title, condition and item specifics (brand, model/MPN, size), an accurate description with an honest flaws/defects section, photo checklist, and shipping/returns notes.
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EBAY ITEM LISTING TITLE Nike Air Zoom Pegasus 40 Mens Running Shoes Size 10.5 Black White Worn Twice (76/80 chars) CONDITION: Used — Excellent ITEM SPECIFICS Brand: Nike Model/MPN: Air Zoom Pegasus 40 (DV3853-001) Size: US Mens 10.5 - Color: Black/White - Style: Road Running - Upper material: Mesh - Fastening: Lace-up - Department: Men DESCRIPTION Lightweight, responsive daily trainers in great shape — worn only twice indoors. Clean, no odor, from a smoke-free home. Comes with the original box. CONDITION DETAILS / FLAWS (describe honestly -- builds trust, prevents disputes) Very light crease on the right toe box (pictured). Tiny scuff on the left heel. Otherwise like new; outsoles show almost no wear. PHOTOS CHECKLIST [ ] Main photo on plain background [ ] All sides / angles [ ] Close-ups of any flaws [ ] Labels / tags / serial [ ] Accessories / what's included SHIPPING Ships within 1 business day via USPS Priority, tracking included. Combined shipping on multiple items. RETURNS 30-day returns accepted; buyer pays return shipping unless item not as described.
About this template
An eBay listing succeeds on two things: getting **found** in search and giving buyers enough **accurate** detail to buy with confidence. Start with the **title** — eBay gives you up to 80 characters, so use them with the words a buyer would actually type: brand, product line, model number, key attributes (size, color), and condition. Avoid filler like "L@@K" or "WOW" and do not keyword-stuff with unrelated terms (it violates policy and annoys buyers); just pack in the real, relevant keywords. Fill in the **item specifics** thoroughly (brand, MPN, size, color, material, etc.) because eBay uses these structured fields heavily for filtering and search — a listing missing specifics simply does not show up for buyers who filter. The **description** should state plainly what the item is, what is included, and why it is worth buying. The single most important section for an experienced seller is **condition and flaws**: describe every defect honestly and photograph it. Counterintuitively, disclosing flaws *increases* sales and *prevents* the not-as-described disputes, returns, and negative feedback that quietly wreck a seller's metrics — an honest "light crease on the toe, pictured" protects you far more than hoping the buyer won't notice. Back it with **good photos**: a clean main image, all angles, close-ups of any flaw, labels/serials, and what is included. Finally, set clear **shipping and returns** expectations up front. A few principles tie it together: be accurate above all, match the condition you select to reality, use real photos of the actual item (not stock images for used goods), and follow eBay's current policies, which change over time.
When to use it
- Drafting an eBay (or similar) item listing.
- Writing a keyword-rich 80-character title.
- Filling in item specifics and an honest condition/flaws section.
- Standardizing your photo, shipping, and returns notes.
What to include
- A keyword-rich title (within the 80-character limit).
- Condition and item specifics (brand, model/MPN, size, etc.).
- A clear description of the item and what's included.
- An honest flaws/defects section and a photo checklist.
- Shipping and returns notes.